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This report examines those businesses ranking for 'Facials Edinburgh'. Facials Edinburgh |
SEO Road Map - Saturday October 01, 2022Facials Edinburgh #37 edinburghschoolofbeauty.co.uk
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.facials edinburgh VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.facials 9, edinburgh 9, facial 9, beauty treatments 5 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.ice 9, massage 9, spa 9, edinburgh 9, skin 9, facial treatment 9, facial 9, therapy 9, face 9, instagram 8, therapist 8, eye 8, salon 8, skincare 8, privacy 8, hair 8, scotland 7, dermal 7, salons 6, microdermabrasion 5, dermalogica 5, rejuvenation 5, skin care 5, laser 5, health 5, beauty treatments 5, neck 5, clinic 5, wrinkles 4, lip 4, vitamin 4, exfoliation 4, beauty salon 4, face lift 3, beauty therapy 3, skins 3, therapies 3, tanning 3, aesthetics 3, bruntsfield 3, moisturiser 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.default page page 3 Double Word LSIdoctype html 10, span class 9, facial treatment 9, div class 9, s facial 8, nav class 8, img src 8, privacy policy 8, html lang 8, i class 8, ul class 8, li class 7, page menu 6, facial treatments 6, item menu 6, body class 6, children menu 6, svg xmlns 6, type menu 6, skin care 5, beauty treatment 5, item page 5, fine lines 5, this treatment 5, beauty treatments 5, iframe src 5, fefuncg type 4, gift vouchers 4, s edinburgh 4, fefuncr type 4, div style 4, fecolormatrix color 4, div data 4, fefuncb type 4, fecomponenttransfer color 4, as well 4, fefunca type 4, anti ageing 4, img width 4, home menu 4, page current 4, beauty salon 4, skin rejuvenation 4, face lift 3, on facebook 3, beauty therapy 3, page type 3, s beauty 3, s facials 3, lvl lashes 3, form class 3, link rel 3, page status 3, to remove 3, beauty salons 3, facial skin 3, led light 3, luxury facial 3, default page 3, skin peel 3, light therapy 3, on twitter 3Single Word LSIhttp 10, content 10, doctype 10, body 10, www 10, app 10, this 10, pro 10, type 10, html 10, ver 10, ing 10, treatments 9, bar 9, gle 9, left 9, treatment 9, div 9, red 9, contact 9, rel 9, add 9, title 9, class 9, home 9, form 9, age 9, https 9, nav 9, script 9, even 9, facials 9, skin 9, top 9, peel 9, col 9, use 9, main 9, logo 9, new 9, spa 9, alt 9, amp 9, footer 9, head 9, row 9, lang 9, facial 9, src 9, led 9, ext 9, min 9, face 9, ratio 9, treat 9, priv 9, edinburgh 9, name 9, book 9, non 9, button 9, not 9, target 9, time 9, play 9, none 9, href 9, enter 9, item 9, care 9, log 9, place 9, facebook 9, help 9, site 9, width 9, span 9, data 9, section 9, massage 9, img 9, link 9, value 9, therapy 9, clear 9, policy 8, set 8, info 8, area 8, which 8, image 8, test 8, salon 8, deep 8, blank 8, load 8, uploads 8, text 8, therapist 8, aria 8, table 8, header 8, try 8, skincare 8, bot 8, best 8, instagram 8, brow 8, api 8, height 8, old 8, png 8, eye 8, sub 8, current 8, open 8, look 8, page 8, privacy 8, org 8, center 8, container 8, light 8, style 8, hair 8, xml 7, tel 7, looking 7, object 7, strong 7, icon 7, close 7, wrap 7, beauty 7, scotland 7, post 7, needs 7, visibility 7, take 7, remove 7, service 7, well 7, very 7, navigation 7, template 7, tone 7, menu 7, feel 7, that 7, ageing 7, viewbox 7, using 7, svg 7, align 7, results 7, full 7, hidden 7, xmlns 7, now 7, ora 7, removal 7, twitter 7, children 7, dark 7, more 7, display 7, booking 7, wrapper 7, experience 7, day 7, gif 7, dermal 7, jpg 7, follow 7, salons 6, google 6, size 6, role 6, address 6, brows 6, lines 6, false 6, label 6, special 6, micro 6, advanced 6, large 6, don 6, works 6, max 6, url 6, acne 6, fine 6, noscript 6, background 6, improve 6, true 6, position 6, cover 6, then 6, default 6, call 6, calm 6, classic 6, absolute 6, through 6, color 6, placeholder 6, mask 6, yes 6, start 6, hydra 6, plan 6, give 6, scroll 6, consultation 6, signature 6, range 6, anti 6, course 6, include 6, perfect 6, only 6, inner 6, point 6, active 5, cleansing 5, xing 5, see 5, column 5, neck 5, good 5, some 5, laser 5, mobile 5, gift 5, defs 5, loading 5, city 5, srcset 5, product 5, health 5, auto 5, pin 5, rejuvenation 5, relaxing 5, includes 5, clearfix 5, glow 5, oil 5, ros 5, extra 5, specific 5, orange 5, application 5, css 5, sizes 5, dropdown 5, needling 5, boost 5, long 5, iframe 5, collagen 5, purple 5, source 5, microdermabrasion 5, offers 5, news 5, green 5, what 5, dermalogica 5, images 5, method 5, var 5, slide 5, sticky 5, manicure 5, widget 5, lazy 5, dermaplaning 5, protect 5, toggle 5, filter 5, self 5, blog 5, space 5, should 5, fff 5, hydration 5, scale 5, rest 5, uses 5, clinic 5, fecomposite 4, tablevalues 4, fecomponenttransfer 4, lvl 4, tabindex 4, much 4, yellow 4, matrix 4, eyes 4, business 4, therapists 4, blue 4, under 4, tailored 4, surgical 4, midnight 4, eyebrow 4, concerns 4, better 4, interpolation 4, publish 4, expert 4, approach 4, ultra 4, fefuncr 4, index 4, fefuncg 4, status 4, protection 4, sourcegraphic 4, products 4, fefuncb 4, fefunca 4, 'https 4, lashes 4, may 4, heading 4, vouchers 4, complete 4, feed 4, magenta 4, effective 4, fecolormatrix 4, luxury 4, concern 4, element 4, vitamin 4, unique 4, nofollow 4, fact 4, email 4, serums 4, fabulous 4, elemis 4, operator 4, wrinkles 4, googletagmanager 4, next 4, grayscale 4, kit 4, filters 4, layout 4, location 4, base 4, enable 4, gallery 4, focusable 4, provide 4, exfoliation 4, lift 4, bright 4, srgb 4, theme 4, overflow 4, duotone 4, create 4, format 4, pamper 4, person 4, repair 4, advice 4, values 4, smooth 4, responsive 4, customer 4, plugins 3, areas 3, without 3, skins 3, strict 3, analysis 3, detail 3, schema 3, procedure 3, glowing 3, information 3, font 3, testimonial 3, clearer 3, article 3, volume 3, cid 3, stretch 3, hover 3, expanded 3, notice 3, fresh 3, moisturiser 3, gtm 3, begin 3, instant 3, native 3, nourish 3, within 3, aesthetics 3, covid 3, screen 3, etc 3, rejuvenate 3, settings 3, dry 3, unit 3, around 3, state 3, edit 3, module 3, want 3, quality 3, hentry 3, boxed 3, meta 3, difference 3, routine 3, builder 3, texture 3, refresh 3, such 3, bruntsfield 3, amazing 3, lothian 3, away 3, admin 3, pure 3, colour 3, embed 3, stylesheet 3, bespoke 3, revolutionary 3, card 3, damage 3, enabled 3, permanent 3, grid 3, prone 3, date 3, 'text 3, therapies 3, thumbnail 3, offset 3, error 3, radiant 3, tanning 3, attachment 3, ready 3, spent 3, really 3, inline 3 |
| #37 edinburghschoolofbeauty.co.uk | Avg | Max | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
| Clean Variation Density | 3.30 % | 5.04 | 14.26 | 4.58 % | 4.75 % | 3.42 % | 2.98 % | 4.71 % | 14.26 % | 0.00 % | 9.68 % | 2.89 % | 3.12 % |
| Clean Exact Match Density | 0.00 % | 0.03 | 0.30 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | 0.00 % | 0.30 % | 0.00 % | 0.00 % | 0.00 % | 0.00 % |
Clean Variation Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. All variations are used to calculate the match count.
Clean Exact Match Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. Only the Exact Match is used to calculate the match count.
| Factor ID | Factor Name | edinburghschoolofbeauty.co.uk | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 22 | 28.40 | 42 | 42 | 23 | 26 | 26 | 37 | 39 | 0 | 32 | 32 | 27 | -0.41 |
| ENT018 | Entities in Sentences | 99 | 159.20 | 531 | 258 | 50 | 68 | 93 | 180 | 531 | 0 | 273 | 88 | 51 | -0.34 |
| ENT001 | Entities in HTML Tag | 209 | 455.50 | 1606 | 488 | 310 | 192 | 202 | 474 | 1606 | 0 | 855 | 207 | 221 | -0.34 |
| CP134a | Exact Match in Body Tag | 0 | 10.90 | 106 | 0 | 0 | 0 | 0 | 0 | 106 | 0 | 0 | 0 | 3 | -0.33 |
| ENT009 | Entities in Title Tag | 3 | 4.20 | 8 | 2 | 7 | 2 | 3 | 6 | 8 | 0 | 3 | 4 | 7 | -0.31 |
| CP470a | Exact Match in the HTML Tag | 0 | 0.60 | 6 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 0 | -0.25 |
| CP480 | Title Length | 126 | 61.60 | 100 | 58 | 69 | 49 | 72 | 46 | 100 | 41 | 44 | 68 | 69 | -0.24 |
| CP481a | Word Count in Title Tag | 17 | 8.30 | 12 | 8 | 11 | 6 | 9 | 7 | 12 | 7 | 6 | 8 | 9 | -0.24 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.24 |
| CP492 | Word Count | 1032 | 1102.70 | 2610 | 2610 | 382 | 816 | 887 | 1336 | 1952 | 63 | 1699 | 871 | 411 | -0.22 |
| ENT003 | Entities in H2 Tags | 0 | 14.30 | 71 | 20 | 7 | 6 | 7 | 24 | 71 | 0 | 2 | 6 | 0 | -0.22 |
| CP492b | Unabridged Word Count | 1246 | 1316.80 | 3319 | 3319 | 439 | 924 | 1050 | 1543 | 2173 | 85 | 2145 | 1026 | 464 | -0.21 |
| CP468 | Number of Sentences | 38 | 37.00 | 87 | 87 | 14 | 22 | 35 | 54 | 52 | 5 | 50 | 39 | 12 | -0.21 |
| CP126a | Exact Match in A Tags | 0 | 0.80 | 8 | 0 | 0 | 0 | 0 | 0 | 8 | 0 | 0 | 0 | 0 | -0.21 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.20 |
| CP425 | Number of HTTPS Links | 70 | 106.80 | 223 | 128 | 101 | 170 | 92 | 101 | 223 | 0 | 119 | 39 | 95 | -0.20 |
| CP479ii | Title Has Sentiment Words | 0 | 0.40 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.19 |
| CP479c | Title Has Top | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP479 | Title Has Sales Words | 0 | 0.40 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.19 |
| CP204 | Has Canonical URL | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.18 |
| CP435 | Number of Links | 70 | 108.40 | 224 | 131 | 102 | 175 | 92 | 106 | 224 | 0 | 119 | 39 | 96 | -0.18 |
| ENT010 | Title Tag Has Entities | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.16 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| CPJLD102 | Has JSON-LD HealthAndBeautyBusiness | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| CPJLD209 | Has JSON-LD Product | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.14 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CP364 | Is OpenGraph Type Article | 0 | 0.40 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | -0.12 |
| QS003 | Number of Questions | 0 | 1.60 | 9 | 2 | 0 | 1 | 0 | 9 | 1 | 0 | 0 | 3 | 0 | -0.12 |
| CP330 | Has Schema Local Business | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP318 | Has RSS Link | 1 | 0.60 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | -0.12 |
| CP213 | Has FavIcon | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.11 |
| ENT002 | Entities in H1 Tags | 0 | 1.90 | 6 | 1 | 1 | 0 | 2 | 6 | 3 | 0 | 1 | 4 | 1 | -0.11 |
| CPXR004 | Number of H1 Tags | 1 | 1.10 | 2 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 1 | 1 | -0.11 |
| CP151 | Leading Variations in H1 Tags | 1 | 1.10 | 2 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 1 | 1 | -0.11 |
| CP164 | Leading Variations in H2 Tags | 7 | 9.40 | 27 | 20 | 8 | 5 | 12 | 8 | 27 | 1 | 3 | 10 | 0 | -0.10 |
| CP346 | Has Trademarks | 0 | 0.20 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP319 | Has Schema Markup | 1 | 0.60 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | -0.09 |
| CP479a | Title Has Best | 0 | 0.30 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.09 |
| CP235 | Has Meta Viewport | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.09 |
| CP427 | Number of Images with Alt Text | 0 | 16.30 | 79 | 2 | 12 | 0 | 16 | 11 | 17 | 0 | 79 | 24 | 2 | -0.08 |
| CP443 | Number of Rel Author Links | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 10 | 14.20 | 28 | 21 | 9 | 10 | 17 | 10 | 28 | 2 | 6 | 28 | 11 | -0.07 |
| CPXX888 | Number of HTML Tags | 457 | 1009.30 | 3806 | 3806 | 441 | 536 | 934 | 712 | 997 | 10 | 1853 | 385 | 419 | -0.07 |
| CPXR002 | Number of HTML Comments | 10 | 19.70 | 80 | 22 | 3 | 30 | 2 | 44 | 80 | 0 | 0 | 10 | 6 | -0.07 |
| CP203 | Has Apple Touch Icon | 1 | 0.60 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.06 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.05 |
| ENT008 | Entities in Meta Description Tag | 0 | 1.50 | 4 | 2 | 4 | 0 | 3 | 0 | 0 | 0 | 2 | 4 | 0 | -0.05 |
| CP412 | Number of Email Addresses | 1 | 1.30 | 6 | 0 | 0 | 0 | 4 | 0 | 3 | 0 | 0 | 6 | 0 | -0.05 |
| CP309 | Has OpenGraph Image | 0 | 0.50 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | -0.05 |
| CPJLD228 | Has JSON-LD Review | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.04 |
| CP160 | Leading Variations in H1-H6 Tags | 10 | 16.90 | 30 | 21 | 9 | 10 | 28 | 24 | 30 | 2 | 6 | 28 | 11 | -0.04 |
| CP310 | Has OpenGraph Type | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.04 |
| CPXR24 | Number of P Tags | 19 | 86.70 | 608 | 65 | 12 | 27 | 13 | 33 | 47 | 0 | 608 | 56 | 6 | -0.04 |
| CPXR003 | Number of Heading Tags | 10 | 17.00 | 30 | 21 | 9 | 11 | 28 | 24 | 30 | 2 | 6 | 28 | 11 | -0.04 |
| ENT006 | Entities in H5 Tags | 0 | 0.70 | 6 | 0 | 0 | 0 | 6 | 0 | 1 | 0 | 0 | 0 | 0 | -0.03 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.30 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.30 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP481b | Word Count in Meta Description Tag | 0 | 13.20 | 34 | 28 | 23 | 0 | 27 | 0 | 0 | 0 | 20 | 34 | 0 | -0.02 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | -0.02 |
| CP451 | Number of US Phone Numbers | 0 | 3.80 | 28 | 28 | 0 | 0 | 3 | 0 | 3 | 0 | 4 | 0 | 0 | -0.02 |
| ENT004 | Entities in H3 Tags | 0 | 3.30 | 21 | 0 | 0 | 1 | 6 | 0 | 0 | 0 | 0 | 21 | 5 | -0.01 |
| CP347 | Has US Phone Number | 0 | 0.40 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | -0.01 |
| CP479b | Title Has Year | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP426 | Number of Images | 4 | 17.90 | 79 | 2 | 13 | 6 | 16 | 15 | 19 | 0 | 79 | 27 | 2 | -0.00 |
| CP380 | Meta Description Length | 0 | 82.90 | 212 | 176 | 151 | 0 | 156 | 0 | 0 | 0 | 134 | 212 | 0 | -0.00 |
| ENT011 | Meta Description Tag Has Entities | 0 | 0.50 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | -0.00 |